I have been shooting food since i was old enough to make it. After spending years as a child cooking with my mother and attempting to become the next (Jamie Oliver) i found that my love of food could be a career choice at some stage. I studied food technology and got an A. Maybe cooking was in my blood?

I studied Music and Photography at college (A Level) with a very average result and a lack of direction going forward.

I then applied for a TV show called Rosemary Shragers - School for cooks. I got on, i did not expect that at all.

After being told that i had not made the next round i focused on other things for a few years so i was able to get by and find my calling.

I met my future mentor at a family BBQ and then my food world was blown open.

I started working as an apprentice chef under the renowned Scott Hallsworth Formerly trained by Nobu Matsuhisa himself.

This was the beginning of a 2 year battle to learn and to master Japanese cuisine. Not easy, but i gave it a good shot and became Chef De Partie within a year and controlling the busy Robata Grill section.

Here comes the best part, i got to shoot the food at the restaurant i worked at for their marketing and website platforms. The current photographer just did not understand food and how it should be shot.

The shoot went well and my shots became the essence of the restaurant and the website looked fantastic. I fell in love with combining my cooking and photography skills so wanted to build up a portfolio, so i did.

Shooting for many local pubs and restaurants i found that they also required help with website design, marketing and various other "techy bits" that i seemed to have a little knowledge about so i offered to help out.

With the client base building up i started a Digital Agency with some help from friends and family.

My food photography went from strength to strength and i found that i was enjoying it too.

I love to create a sense of reality with y photographs and not to fool or perceive fakery with the product i am shooting.

Customers want to see great food but real food also. So that is how i shoot.

I work with over 50 restaurants and pubs around the UK and i believe that my images have a great quality and feel about them.

If your business is looking for that extra touch and a photographer who knows your industry then give me a call.

I look forward to speaking with you.

 

Josh

Director of XA DIGITAL    /  In - House Food Photographer