7 important elements of quality web design

Here are seven key elements you’ll want to incorporate into your web design.

1. Solid navigation

When users access your site, they want to access information quickly and easily. If you want leads to remain on your page, you must implement a navigation that is easy for your audience to use.

Your audience doesn’t want to struggle to find information. They want to access your navigation bar and easily be directed to the information they need. If your navigation is poor, you’ll discourage your audience from engaging on your page.

Visitors’ attention spans are short. If you want to keep them on your page, you must help them access information quickly. A properly designed navigation will help them get to the information they need.

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Your navigation should be simple and self-explanatory. Include broad headings that encompass numerous subtopics, so your audience can easily find the information they need. This is the easiest way for you to help your audience find information fast.

2. Responsive design

With the growth in mobile devices, responsive design is more important than ever. Your audience will access your site from a multitude of devices, including smartphones, tablets, and desktop computers. If you want these leads to remain on your site, you must ensure that each person has a positive experience.

Responsive design ensures that your audience has a good experience on your site, regardless of the device they use. Your website will adapt to the device to ensure that your website is sized appropriately for their device. This is valuable for keeping leads engaged and interested in your site.

Responsive design keeps leads engaged on your page longer. If you want to have a successful website design, you must integrate responsive design.

3. Style guide

As we stated previously, one reason why web design is important is because it creates consistency across your entire website. Consistency helps your audience build brand recognition and keeps them engaged on your page longer. A style guide will help you keep a consistent brand image on your website.

Your style guide is the basis for how you want your website to look. You decide the color, format, typography, and more, for every page on your website. This ensures that every time someone adds an element to your site it is consistent with other pages.

You’ll help your team creates consistency across your website, too. They can reference your style guide anytime they add an element to your site. It makes it easier for different people to work on your website and add elements to it.

When you have a consistent design across your website, you create a more cohesive site. Your audience will engage on your site longer and build brand recognition. This will help you earn more conversions down the line.

4. Purposeful visuals

Companies are quick to integrate visual elements because they help improve engagement on a website. In fact, customers are 10 times more likely to interact with a video than text.

While visual elements are great for engagement and breaking up text, some businesses go overboard with the images. Their sites are crowded with photos and videos. It makes the site feel overwhelming and cluttered.

You may think that it’s great to integrate and abundance of photos and videos to increase engagement, but it can become overwhelming if there are too many. Too many images makes it difficult to read on the page.

If you want to see success with your site, you must create a balance between images and text on your page. Don’t add visual elements for the sake of trying to increase engagement as much as possible.

Use visual elements purposefully. If you have a block of text detailing your services, integrate a video below that text that explains your services further. This still gives your audience a point of interest to interact with and keeps them engaged.

When you know why web design is important, you make more tactful decisions about your site. As you build your dream website, it’s crucial that you don’t overload your site with too many visual elements.

5. Good copy

Your audience visits your website to obtain important information. It’s important that when you include information on your site, you write quality copy.

Writing good copy keeps your audience engaged on the page longer. They’ll read all your information and learn about your business. Your style of writing should align with the style of your website for consistency.

The content on your site matters just as much as the overall design, so it’s necessary for you to provide your audience with valuable information they need.

6. Call-to-action (CTA) buttons

Once you have leads on your site, you want to guide them towards converting. A key element of that is your call-to-action (CTA) button. Web design importance is evident when you’re trying to get your audience to act.

A well-designed CTA button will get your audience to proceed to the next step. These buttons fit into your design but stand out on the page. Your audience’s eye immediately goes to these buttons.

If you had a color scheme of black, white, gray, and yellow, a yellow CTA button would stand out on the page compared to these other colors. It still fits with the scheme, but people will automatically be drawn towards a bright yellow button.

By integrating CTA buttons into your website’s design, you’ll help drive better results on your page.

7. Page speed

You can have an awesome website design, but it won’t matter if your audience never gets to see it. Page speed is an important element of web design. It ensures that your page loads quickly, so your audience can access information fast.

Your audience hates to wait for slow loading pages. If your page takes too long to load, your audience will lose interest. They will return to the search results and select a competitor’s page instead.

You can check your page’s speed by using Google PageSpeed Insights. This tool allows you to see how quickly your site currently loads and where you can make improvements. You must make these improvements on your own.

The other option is to rely on page speed services from a digital marketing company. This allows you to reap the benefits of a fast loading page, while focusing on running your business.

Your website’s design plays a vital role in your online marketing campaign’s success. If you want to drive the best results for your business, you must invest in designing a website that drives people to learn more about your business. At XA DIGITAL, we have over 10 years of experience designing websites.

We’re a full-service digital marketing company that specializes in customized website design. Our team of experts will bring their knowledge and expertise to your campaign. We know the importance of web design and can help you create a website you’ll love.

Build your dream website today

If you’re ready to start building your dream website, contact us online or call us today at 01293 85 2777.

We look forward to helping your business grow!

Clemente Care Goes Live.

We are thrilled to have launched a brand new website for Clemente Care – a home and live-in care service. You can view the project here.

The owners are thrilled with the results! Do you need help standing out online? Get in touch with our team today on  01293 85 2777.

looking for e-commerce experts? you’ve come to the right place!

Now more than ever it’s so important to be able to sell your product or services online.

Are you looking for a partner to help you get the most out of your online business? From attracting more motivated traffic, increasing conversions or making the whole process more user friendly.

Speak to us about your online ambitions and see how we can help your business create an e-commerce website or app that is truly effective.

Call us today on 01293 852 777.

Don’t Quarantine Your Marketing!

As with any crisis, how a business responds is key. Are you calm and taking action, or panicked and paralyzed?

Two things people should not be doing right now: hoarding toilet paper and hoarding marketing budget!

How a business treats marketing can make or break them. The answer in these times is to not stop marketing. For many though, it may be a good idea to reallocate the existing marketing budget (like the budget for events) to different digital channels.

Here are 10 things businesses should consider when faced with the current situation or future situations like it.

1. Know search trends.

To be more relevant for short-term SEO and PPC campaigns, be aware of what’s being searched for now.

2. Create timely and relevant content.

What does your audience or consumer want to know from you right now? Take this opportunity to communicate and give branded, unique insights on the situation. Make sure you have a good mix of content that’s both “business as usual” and relevant to the crisis so that you don’t look tone-deaf.

3. Ramp up your digital content.

Consider setting up your business now to produce more digital content like podcasts and webinars in both the short and long term.

4. Shift offline to online or modify.

If you are a local business or retailer, you’re going to have to think long term. Is it possible to shift a portion of your business online or change your business model? Can you shift in-store experiences to virtual or in-store shopping to delivery? Our team are experts at e-commerce websites.

5. Optimize your content.

If you are creating content about the coronavirus or anything that’s trending, you want to ramp up your optimization efforts so that it can be found in the search results.

6. Use search marketing for branding and crisis communications.

Even if the sale of your products and services is slowing down, you can use search engine marketing for branding purposes. For example, ads could point to landing pages with key information on them.

7. Use search marketing for reputation management and trust.

Corona beer, for example, may need to do this based on people’s perception of its relation to the coronavirus. You also should monitor how online sentiment may be impacting your trust signals during this time.

8. Stay ahead of your competition.

If you pause your search marketing campaigns, and your competition doesn’t, who will be set up for success when this whole thing passes? Which brands will people follow through all of this — those that stay in contact, or those that shut down?

9. Remember that SEO is a long-term strategy.

Unless it’s critical, you should not divert your marketing budget. You should keep calm and carry on because Google’s algorithms are not taking a break during a crisis. In fact, this slower period may be just the opportunity you need to do the back-burner projects (such as new content creation or server improvements) that can position you for SEO wins down the road.

10. Don’t buy cheap marketing services.

When budgets are tight, the tendency might be to go with cheaper SEO or marketing programs or buy bundled marketing services instead of using experts that specialize. In times like these, companies cannot afford to implement anything less than expert marketing. After the dust settles, they will be dealing with another crisis: no rankings, no targeted traffic, and possibly Google penalties.

Our team are here to help – get in touch today hello@xadigital.com or call us on 01293 852777

A Helping Hand..

In light of these tough times we think it is key to really show support to our partners in business and offer a helping hand where required.  

Although we can imagine marketing, websites, social media & creative is an easy place to start to reduce costs, we do believe that this is the time to invest and stay connected to your audience and online consumer. If you step back, reduce this momentum and hide from the issue, it will only disable any attempt to bounce back once this passes us by. 

As a service industry we are committed to ensuring that we remain available and affordable in these difficult times. So we have brought in the follow actions to help New and Existing Clients: 

1. 60 Day Payment terms from this month. 
2. FREE hosting for new website builds for 12 months.
3. £120 Google Ad spend contribution for New Customers.

We believe that this will ensure our clients and businesses have the service & support that they need now. #weareXA


Here at XA DIGITAL we’re committed to providing an exceptional service to our clients while ensuring the health and wellbeing of our staff & clients.

Please note, that at time of writing we are aware of no suspected nor confirmed cases of COVID-19 amongst our team or anyone with whom they have come into contact.

  • We have made full provision for all our staff to work from home with full access to all necessary data and communication technologies.
  • Any scheduled face-to-face meetings will be replaced with video or conference calls where possible.

Now is a better time than any to ensure your online presence is strong. We are here to help. Get in touch with our team today on 01293 852777 or send us an email – hello@xadigital.com 

XA Digital welcomes on board The Raw Chocolate Company.

We are very pleased to welcome on board The Raw Chocolate Company. The Raw Chocolate Company produce 100% vegan organic delicious raw chocolate and healthy snacks and ingredients.

We will be assisting them with their digital marketing strategy, google paid ads & website design. Stay tuned for the results!

XA Digital welcome on board Conscious Chocolate

We are thrilled to welcome on board Conscious Chocolate –  a guilt free, dairy free, gluten free, soya free and free from refined sugars chocolate brand.

We are currently in the process of assisting them with their digital marketing strategy. Stay tuned for the results!

XA Digital welcome on board KAYA

Established in 2020, Kaya is an independent bar and café based in Horsham, West Sussex. Their aim is to be customer’s favourite place to retreat, refuel and revive by offering food and drink that is the perfect blend of nourishment and indulgence.

We are currently in the process of building their brand new website – stay tuned!

Froothie Goes LIVE!

Froothie contacted us here at XA Digital to completely rebrand their logo & create a new e-commerce site to sell their range of high end kitchen appliances.

The results so far have been incredible with over 50% growth in sales. Bernard the owner is thrilled!

You can view the site here.

Need help with your e-commerce site? Get in touch today on 01293 852777.

We are Hiring!

We are looking for someone to join our team to fulfil the role of Digital Marketing Executive.

If you are interested please email us your C.V – emma@xadigital.com

The Importance of Good Social Media

Why you need to be social in 2020

1. It Shows The World Who You Are. With social media, you have the opportunity to highlight all the best aspects of your business with one click. What information would be most useful for your potential and current clients to have easy access to? Don’t leave this vital question unanswered! We will work with this answer to create an epic social media campaign for your company. 

2. Target and Attract Your Audience. When it comes to the importance of social media, there are so many different purposes. Is your business trying to gain a general following or is there a specific audience that would value from learning about your services? It’s critical to figure out exactly who are you trying to reach. That way we can tailor your campaign to reach the desired consumer. With the advancements of social media, getting to reach and interact with your audience has never been easier. 

3. Embrace Diversity In Your Content. We will work towards diversifying your interactions by evaluating the best social media platform to share your messages on. Each business is different. Major platforms can reach thousands or millions of people; your next client might be one of them. 

4. Create a Plan We will work with you to translate your marketing goals into the online realm! After we have critically assessed your needs as well as what you are looking to do, we can create a specific plan that to put that into effect. 

5. Track Your Campaign Results We will put in masses of time & effort into planning and building your social media accounts, then we can measure the results with tracked metrics to your original goals.

We believe we are the best digital agency in West Sussex to work with you to create and implement your social media strategy. Our in-house graphic designers & photographers make creating social content for your brand a breeze!

📞 01293 852777
📧 hello@xadigital.com

New year, New Decade, New Website!

Why you need a new website in 2020!

The digital world has seen the rise and fall of many local and world-wide businesses who have either not followed the curve or ignored the great digital movement. We want to stop that. 

Has your business made this crucial step yet? To go mobile and go digital. If not, why not?

A new website can not only give you an excuse to re-launch your business but it also means that you can show it off more.

We all know that a business is hard to run at the best of times, but what if customers can’t find you online or even know what your latest offerings are?

We can help you to not only build, but to maintain and utilise your website and marketing on and offline so that your business can speak louder than ever before.

Cost, we hear you say? Well at XA Digital our first thought when creating the business, was, how much can a business really afford to invest in their website and even more, marketing when there is so much you can do.

We came up with a plan, monthly costs that spread any larger cost over a time period of 12 months. Not only does it save you money but allows you to package up our services and save money on a bulk buy scheme which can only be a good thing for the momentum and effect of your marketing and online presence.

A strong digital platform gives you that sense of freedom, don’t ignore it. Use it. Give us a call or email hello@xadigital.com and go from there.

We will guide you though the options and help you to see what is or what isn’t worth your money or time.

📞 01293 852777
📧 hello@xadigital.com

Zxaar Hair Goes LIVE.

‘Zxaar Hair’ is a luxury Hair boutique that focuses on the guest in the seat.  Based in a beautiful garden studio.

Steph the owner contacted us here at XA DIGITAL to completely revamp their website. We have created a sleek, modern site that reflects the quality of the products offered. Steph is thrilled with the results. Take a look for yourself > https://zxaar.co.uk

Why you should invest in a website redesign.

If you’re on the fence about investing in a website redesign, we’ve compiled a list of  reasons it’s time to pull the trigger on a website redesign.

1. You Want to Create a Better User Experience

User experience (UX) is a newer discipline of design that’s become increasingly crucial in a website’s success. It deals with the emotional experience a visitor has when navigating through your website and how it aligns with their intentions.

A site that is tough to navigate, has slow load times, or is unnecessarily complex can leave a bad taste in your visitor’s mouth and cost you valuable leads. In fact, 88% of online consumers are less likely to return to a site after a bad experience.

2. Your Website Just Doesn’t Work

Have you ever been to a site that was almost impossible to use? You wait forever for it to load only to be presented with broken links, outdated offers, and a layout that isn’t optimized for a modern day browser?

Not only is it frustrating, it makes you less likely to view that website as being reputable.

These issues may seem small, but they play a significant role in the overall effectiveness of your website.

Neglecting this for too long can have a significant impact on your traffic and lead gen efforts.

3. Your Current Website Isn’t Mobile Responsive

This should be a no-brainer. Living in today’s multi-screen culture, you need to make your website satisfies this behaviour. If your website isn’t mobile optimised, chances are you’ll miss out on valuable leads and even customers.

4. You Need to Re-align Your Website with Your Marketing Goals

As your company grows and evolves it’s not uncommon for your sales and marketing goals to also evolve. Keeping your website aligned with those goals can be a tough task, but it’s an essential piece of digital marketing success.

Try reviewing your site quarterly to make sure it’s actually working towards your specific goals (i.e. increased traffic, leads, etc.). If not, it’s time to make some updates.  

5. You Want to Optimise the Buyer Journey on Your Website

Your website is a key player of your sales team. It works around the clock to create a positive impression for visitors and deliver current prospects the vital information they need.

A well-thought-out user journey takes into account your buyer’s journey and will keep them moving through your sales funnel.

6. Your Branding is Outdated

Similar to your marketing goals, your company’s branding needs to be consistent with your website.

If you’ve recently undergone a rebrand, you’ll want to update your site to reflect these changes.

When updating your site keep in mind a rebrand isn’t just about your logo or colors, it also includes the content and language used on your site.  You don’t want people to land on a page and think it doesn’t look or sound like it came from the same company.

Give us a call today on  01293 852777  or email us on hello@xadigital.com to see how we can help.

Need Original Content to Showcase your Brand?

Here at XA Digital, we provide professional photography services. We focus on creating original content so customers can engage with your brand online.

Get in touch to today to see how we can produce branded content for your social media pages, website and more!

Why Mobile Responsive Design is Important

What is a responsive website?

A responsive website is when the layout has been changed based on the device it’s being viewed on. It helps make your website will look great and function better across all devices including desktop, tablet and mobile.

Why is Responsive Design Important for your Business?

  • A responsive experience can increase sales and conversion
  • Reach more customers on a smaller device, i.e mobiles and tablets
  • Improved SEO – there’s a SEO benefit for responsive websites
  • Better user experience
  • Increased mobile traffic

Get in touch today to see how we can help make your website responsive.

Raylands Goes LIVE!

Our latest web design & build project for Raylands Country Park has gone LIVE!

You can check it out here 👉 https://www.raylandscountrypark.co.uk

Get in touch today to see how we can help with your next project.

XA DIGITAL welcomes on board The Real Pie Company

We are thrilled to welcome on board The Real Pie Company.

The Real Pie Company are passionate about Pies. Every pie is hand crafted and ‘crammed to the crust’ with mouthwateringly tender chunks of meat encased in a hand finished puff pastry top and a short crust base. Real Pies for Real Pie lovers.

We will be helping them with their social media strategy & social media advertising. Stay tuned for the results!

Why Video is Key to any Campaign in 2019/20

Video production in 2019 has hit an all time high. Video on social media channels such as Instagram have become over 80% more effective which allows brands to engage, sell and attract through less than 30 seconds of film. This is why, we are rolling out a campaign to ensure businesses are following this trend before their competitors do.

Videos can be formatted in several ways; A short clip, a longer showreel, animation or GIF image. All of these formats have different and interesting results when used correctly online.

We help our clients understand video, the value and ROI, ultimate success of video and the helpfulness of video for websites, social media and sales.

We offer a consultation for FREE, this helps to bridge the gap between your ideas, our service and the final decision to plan the shoot. This is vital in us understanding your business through and through and ensuring that the final result is perfect.

Do get in touch if you want to get on board with the latest trend in content marketing and let us showcase your business to the world via video.

For examples of our current work please see HERE

XA DIGITAL welcomes on board Wingtip

Art deco, aviation and beer led a Father and son duo to start up Wingtip Brewing Co.

Our team have just finalised a fantastic photography shoot & are now in the process of building Simon & the Wingtip team a sparkling new website.


Richard Bagguley is a very talented artist.

In 1987 he turned to mural work to complete over 450 commissions for private clients and interior designers in Europe and Asia. Richard is either commissioned direct or is engaged by interior designers and architects as part of a wider brief.

Commercial commissions have included clubs, shops and restaurants, and Richard’s work has been published in magazines and books.

We are in the process of building Richard a sparkling new website.

XA DIGITAL welcomes on board Raylands.

We are thrilled to welcome on board Rayland’s Country Park.

Raylands Country Park is a beautifully maintained holiday park located in the heart of the West Sussex countryside.

We are helping this fantastic business out with their Google Adword campaigns, website management & social media strategy and implementation. We are already seeing some truly fantastic results.