New year, new start, new website

It’s 2019, the start of a new year and time for a fresh start. In this internet driven time it is now more important than ever for your business to have a strong website.

A new website can transform your business and allow it to grow. Creating and growing your network is an important way to establish your business and to stand out from the crowd. Since the core of your online presence is your website, this is your chance to convert all those potential customers.

Here are 3 great reasons why you should get a new website in 2019:

1) If Your website isn’t mobile friendly
Browsing on the go is huge. From standing in a big queue in the post office to waiting for clients in-between meetings, we all use our phones on the go. It is predicted that on average, people around the world will spend 86 minutes a day using the internet on their phones, compared to 36 minutes on a desktop, this year.

Even if your current website is responsive and adjusts when viewed on a range of different devices, if it was created a couple of years back, chances are there are improvements that can be made now we know more about how users interact with responsive websites.

2) If Your website isn’t easy to navigate
If it isn’t easy to navigate around your website people simple skip to the next result in their Google search. Now it is about creating a user friendly experience. Clear menus and call to actions all make it easier for potential clients to look round your website, find the relevant information or product they were looking for and become a new customer than just a visitor.

3) If The content on your website isn’t relevant anymore
Content is one of the most important elements of your website and make converting customers easier. Pair up a fantastic design with great content and you’re on to a winning combination.

Older websites can often be difficult if not impossible to update yourself, however with new platforms you can update your website as and when you need to. A website that is updated with fresh and relevant information on a regular basis shows that your business is up to date and focused on what you do. A stagnant website rarely converts anyone. Fill your new website with case studies and updates to show potential clients that your business can help to solve their problems and make their life easier.

Get in touch with our web team today to see how we can help - 01293 852777.


OUR VIDEO SERVICES

We offer a tailored and quality driven video production service for a many different types of industries. We focus on the message behind a video, the design quality and how customers engage online with the video as content.

Some of our previous work includes hotels, restaurants, construction contractors, schools, retail outlets, products and airlines. every video is customised to fit your requirements, should that be:

  • 20 second social media videos
  • 1-3 minute business showcase
  • The complete package: 2 minute video showcase – 3 X 20 second videos for social media

View some examples here.


XA Digital welcomes on board Nutty Cacao

We are thrilled to welcome on board Nutty Cacao

We will be helping them with all things marketing!

Nutty Cacao is about expressing the nutty, silly side of life. life is all about balance and they want to show you that you don't have to miss out on the delicious treats that life has to offer - they have created delicious 100% natural peanut butter cups for your enjoyment.

Now available in Selfridges..


5 Reasons Why Ecommerce Is So Important For Your Business

From startups to small businesses right through to huge brands, there are a huge number of companies that can benefit from their own ecommerce website, where they can sell their own products or services. In todays competitive and convenience focused society, no longer do consumers want to venture to the high street in order to buy items, instead consumers want to shop from their own homes, making ecommerce a flexible solution for both businesses and buyers.

If you’re still on the fence about launching an ecommerce store then look no further, here’s the top 5 reasons ecommerce is so important for your business and just how you can benefit from moving online this year!

Can Broaden Your Brand
Ecommerce is an ideal way you can take your brand from a traditional brick and mortar store to an innovative, well loved brand. By offering great products 24 hours a day along with online customer service, blogs and social media, no longer is your business one singular store, with an online presence your business can be the home of your products and the general home of your business, allowing you to fully expand your product ranges without having to worry about moving locations.

It’s More Convenient
An online store is available all day, every day meaning your customers can visit your store at all times, no matter what their schedule might be. These days people don’t always have the time to physically go shopping, instead more and more people are choosing to shop online to find the items they want or need.

Increase Your Reach
Due to the internet’s accessibility, millions of people across the world can view your website at any time, meaning that for those looking to expand their businesses and reach out to a larger audience, you have many more opportunities to do so. Compare the amount of people you can reach through a website to the amount you can reach through a high street store or local advertising, there’s no reason you shouldn’t look at taking your business online if you’re looking to improve your reach.

Gives You Marketing Opportunities
Your website is one of the best marketing tools your business has, not only can the use of SEO when building your site lead to more chances of your business getting found in search engines, but a huge number of marketing techniques can also work alongside your website, including pay per click advertising, your social media marketing and your email marketing, all of which can include links back to your website.

Scalable
As your business grows it’s very likely you’ll want to grow your product range and your target audience, as well as develop your business for customer requirements and consumer demand. An ecommerce site let’s you scale your business accordingly.

Ecommerce offers business a whole range of opportunities, from marketing opportunities to increasing your products ranges to generating more sales and with an optimised and well developed website you can not only achieve these goals but also offer your customers a round the clock, convenient service, that can boost your business.

Are you looking for an ecommerce solution? Why not speak to our team to find out more? Give us a call on 01293 852777.


XA Digital welcomes on board TJ Lowery Sub-Contractors Ltd

We are thrilled to welcome on-board TJ Lowery Sub-Contractors Ltd.

TJ Lowery Sub-Contractors Ltd are a specialist company located in Basingstoke, Hampshire offering skilled craftsmen for carpentry, joinery as well as construction work.

They required a agency to redevelop & design their current website & manage their social media accounts.

Stay tuned for their new website launching soon!


The Importance of Great Social Media

Social media is quickly becoming one of the most important aspects of digital marketing, which provides incredible benefits that help reach millions of customers worldwide.  If you are not applying this profitable source, you are missing out a massive marketing opportunity - it makes it easy to spread the word about your product and overall mission as a company.

These are some key reasons why social media marketing is important for your business;

  • Social media is a good way for engaging and interacting customers
  • For an advertising strategy, social media marketing is arguably the most cost-effective way
  • Improved brand awareness
  • Improved brand loyalty
  • Increased website traffic - it actively helps to push customers from your social platform to your direct website
  • Enhanced SEO rankings

Here at XA Digital we are experts at social media advertising, content creation and even muck in with the customer service aspect of social media for your brand. See how we can help you today here.


What is digital marketing?

Nowadays you hear the phrase digital marketing being thrown around a lot. So what do we actually mean when we refer to digital marketing?

Simply put, digital marketing is the marketing of products or services using digital channels to reach consumers.

The key objective is to promote brands through various forms of digital media. Digital marketing extends beyond internet marketing to include channels that do not require the use of the internet.

Key areas of digital marketing that we specialise here at XA Digital are;

- Search Engine Optimisation (SEO)
- Pay Per Click Advertising (PPC)
- Public Relations (PR)
- Social Media Marketing
- Content Marketing
- Affiliate Marketing
- Viral Marketing

Get in touch to how we can assist you with your digital marketing here.


The importance of good web design.

One of the most important things for a brand is good web design. Web design can be the one thing that pushes you above or pulls you below your competition. Design matters, because it can reflect how you and your brand do business, and ultimately how your clients and potential customers see and feel about you.

This is particularly important when it comes to websites, which is essentially your online shop window. Make a bad impression, you lose a potential conversion. Make a good one, you gain a customer. Make a great impression, and you can potentially gain and keep a customer for life.

All of our web design projects are at XA Digital are completed with the utmost precision. Every single one of our web design projects have the below five crucial points;
1. Mobile responsiveness
2. Engaging content
3. Clear Navigation
4. Easy usability
5. Appealing Design
Let our team take care of your next web design project - click here to contact us.

XA Digital – Our 5 Year Anniversary.

Today marks our 5 year anniversary here at XA Digital.

It has been a truly fantastic 5 years and we continue to grow and thrive in our sector.

Our team has grown throughout the years & we could not be prouder of the work we produce.

Our clientele continues to diverse from high flying solicitors, worldwide drinks brands, global airlines to substantial pub groups.

We would love to assist you with your next project be it website design, branding, SEO, PPC or social media management & growth.

Get in touch today on - 01293 852777 or  hello@xadigital.com


Getting Ready for GDPR

The General Data Protection Regulation (GDPR)

What it is, what we are doing, and what you can do.

The GDPR will become enforceable on May 25, 2018, and will set a high bar for global privacy rights and compliance. We are actively preparing our business and compliance processes for the GDPR to take effect, and this guide is intended to help our customers do the same.

Please note that this guide is for informational purposes only, and should not be relied upon as legal advice. We encourage you to work with legal and other professional counsel to determine precisely how the GDPR might apply to your organization.

What is the GDPR?

By now, you have likely heard of the GDPR: the General Data Protection Regulation, a European privacy law approved by the European Commission in 2016. The GDPR will replace a prior European Union privacy directive known as Directive 95/46/EC (the “Directive”), which has been the basis of European data protection law since 1995.

A regulation such as the GDPR is a binding act, which must be followed in its entirety throughout the EU. The GDPR is an attempt to strengthen, harmonize, and modernize EU data protection law and enhance individual rights and freedoms, consistent with the European understanding of privacy as a fundamental human right. The GDPR regulates, among other things, how individuals and organizations may obtain, use, store, and eliminate personal data. It will have a significant impact on businesses around the world.

When does it come into effect?

The GDPR was adopted in April 2016, but will officially be enforceable beginning on May 25, 2018. There will not be a “grace period,” so it is important that organizations impacted by the GDPR get ready for it now.

Who does it affect?

The scope of the GDPR is very broad. The GDPR will affect (1) all organizations established in the EU, and (2) all organizations involved in processing personal data of EU citizens. The latter is the GDPR’s introduction of the principle of “extraterritoriality”; meaning, the GDPR will apply to any organization processing personal data of EU citizens—regardless of where it is established, and regardless of where its processing activities take place. This means the GDPR could apply to any organization anywhere in the world, and all organizations should perform an analysis to determine whether or not they are processing the personal data of EU citizens. The GDPR also applies across all industries and sectors.

There are a few definitions that will aid the understanding of the GDPR’s broad scope.

What is considered “personal data”? Per the GDPR, personal data is any information relating to an identified or identifiable individual; meaning, information that could be used, on its own or in conjunction with other data, to identify an individual. Consider the extremely broad reach of that definition. Personal data will now include not only data that is commonly considered to be personal in nature (e.g., social security numbers, names, physical addresses, email addresses), but also data such as IP addresses, behavioral data, location data, biometric data, financial information, and much more. This means that, for MailChimp users, at least a majority of the information that you collect about your subscribers and contacts will be considered personal data under the GDPR. It’s also important to note that even personal data that has been “pseudonymized” can be considered personal data if the pseudonym can be linked to any particular individual.

Sensitive personal data, such as health information or information that reveals a person’s racial or ethnic origin, will require even greater protection. You should not store data of this nature within your MailChimp account.

What does it mean to “process” data? Per the GDPR, processing is “any operation or set of operations which is performed on personal data or on sets of personal data, whether or not by automated means, such as collection, recording, organization, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure or destruction.” Basically, if you are collecting, managing, using or storing any personal data of EU citizens, you are processing EU personal data within the meaning prescribed by the GDPR. This means, for example, that if any of your MailChimp lists contains the email address, name, or other personal data of any EU citizen, then you are processing EU personal data under the GDPR.

Keep in mind that even if you do not believe your business will be affected by the GDPR, the GDPR and its underlying principles may still be important to you. European law tends to set the trend for international privacy regulation, and increased privacy awareness now may give you a competitive advantage later.

How is the GDPR different from the Directive? How are obligations changing?

While the GDPR preserves many principles established by the Directive, it introduces several important and ambitious changes. Here are a few that we believe are particularly relevant to MailChimp and our customers:

1. Expansion of scope: As mentioned above, the GDPR applies to all organizations established in the EU or processing data of EU citizens, thus introducing the concept of extraterritoriality, and broadening the scope of EU data protection law well beyond the borders of just the EU.

2. Expansion of definitions of personal and sensitive data, as described above.
3. Expansion of individual rights: EU citizens will have several important new rights under the GDPR, including the right to be forgotten, the right to object, the right to rectification, the

right of access, and the right of portability. You must ensure that you can accommodate these rights if you are processing the personal data of EU citizens.

• Right to be forgotten: An individual may request that an organization delete all data on that individual without undue delay.

• Right to object: An individual may prohibit certain data uses.

• Right to rectification: Individuals may request that incomplete data be completed or that incorrect data be corrected.

• Right of access: Individuals have the right to know what data about them is being processed and how.

• Right of portability: Individuals may request that personal data held by one organization be transported to another.

4. Stricter consent requirements: Consent is one of the fundamental aspects of the GDPR,

and organizations must ensure that consent is obtained in accordance with the GDPR’s strict new requirements. You will need to obtain consent from your subscribers and contacts for every usage of their personal data, unless you can rely on a separate legal basis, such as those found in number 5 below. The surest route to compliance is to obtain explicit consent. Keep in mind that:

• Consent must be specific to distinct purposes.
• Silence, pre-ticked boxes or inactivity does not constitute consent; data subjects must explicitly opt-in to the storage, use and management of their personal data.
• Separate consent must be obtained for different processing activities, which means you must be clear about how the data will be used when you obtain consent. 5. Stricter processing requirements: Individuals have the right to receive “fair and transparent” information about the processing of their personal data, including:

• Contact details for the data controller, which we will explain in more detail below.
• Purpose of the data: This should be as specific (“purpose limitation”) and minimized (“data minimization”) as possible. You should carefully consider what data you are collecting and why, and be able to validate that to a regulator.
• Retention period: This should be as short as possible (“storage limitation”).
• Legal basis: You cannot process personal data just because you want to. You must have a “legal basis” for doing so, such as where the processing is necessary to the performance of a contract, an individual has consented (see consent requirements above), or the processing is in the organization’s "legitimate interest.”

There are many other principles and requirements introduced by the GDPR, so it is important to review the GDPR in its entirety to ensure that you have a full understanding of its requirements and how they may apply to you.

Does the GDPR say anything about cross-border data transfers?

Yes, the GDPR contains provisions that address the transfer of personal data from EU member states to third-party countries, such as the United States. The GDPR’s provisions regarding cross-border data transfers, however, do not radically differ from the provisions in place under the Directive. The GDPR, like the Directive, does not contain any specific requirement that the personal data of EU citizens be stored only in EU member states. Rather, the GDPR requires that certain conditions be met before personal data is transferred outside the EU, identifying a number of different legal grounds that organizations can rely on to perform cross-border data transfers.

One legal ground for transferring personal data set out in the GDPR is an “adequacy decision.” An adequacy decision is a decision by the European Commission that an adequate level of protection exists for the personal data in the country, territory, or organization where it is being transferred. The Privacy Shield framework constitutes one such example of an adequacy decision. MailChimp participates in and has certified its compliance to the Privacy Shield framework, and we are committed to treating all personal data received from EU member countries in accordance with the Privacy Shield framework’s applicable principles.

What does this mean for you? Generally speaking, it means we expect that MailChimp’s EU customers will be able to continue to rely on MailChimp’s Privacy Shield certification in order to transfer their lawfully obtained personal data to MailChimp under the GDPR.

Do you need to comply with the GDPR?

You should consult with legal and other professional counsel regarding the full scope of your compliance obligations. Generally speaking, however, if you are an organization that is organized in the EU or one that is processing the personal data of EU citizens, the GDPR will apply to you. Even if all that you are doing is collecting or storing email addresses, if those email addresses belong to EU citizens, the GDPR likely applies to you.

What happens if you do not comply?

Non-compliance with the GDPR can result in enormous financial penalties. Sanctions for non-compliance can be as high as 20 Million Euros or 4% of global annual turnover, whichever is higher.

Source: Mailchimp - Our official Email Campaign manager. 


We Are Recruiting!

We are recruiting a Graphic Designer / Front end web developer.

Due to an increasing amount of Graphic Design and Website Design work here at XA Digital we are looking for someone with All round skills with an eye for detail that can help to create designs for Online and Offline purposes.
The role will be a senior role or training can be given to reach this stage.
Salary is flexible based on the candidate and skill set. We are a small team that has big growth plans for 2018 and many exciting adventures along the way.
Bonuses, Great Company Benefits and more.
SKILLS:
Adobe Creative Suite
WordPress (optional)
MAC OS
Microsoft Office
Other Design Platforms
HTML 5
CSS
Javascript
Please send your C.V to hello@xadigital.com 

XA Digital Welcomes On-Board Folkington’s.

We are thrilled to welcome on-board Folkington's.

Folkington's are a Sussex based company which produces fruit juices, drinks and mixers that have unique provenance and authenticity.

They required a agency to redevelop & design their current website, design adverts for press, manage their social media accounts & to assist with photography & online sales.

Stay tuned for their new website launching soon!


Contact XA
XA DIGITAL LTD

Visit us: Unit 126, 3 Churchill Court,
Manor Royal,
Crawley, RH10 9LU
Call: 01293 85 2777
Email: hello@xadigital.com
Company No. 08558997
VAT No. 164 1850 13

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