Why Video is Key to any Campaign in 2019/20

Video production in 2019 has hit an all time high. Video on social media channels such as Instagram have become over 80% more effective which allows brands to engage, sell and attract through less than 30 seconds of film. This is why, we are rolling out a campaign to ensure businesses are following this trend before their competitors do.

Videos can be formatted in several ways; A short clip, a longer showreel, animation or GIF image. All of these formats have different and interesting results when used correctly online.

We help our clients understand video, the value and ROI, ultimate success of video and the helpfulness of video for websites, social media and sales.

We offer a consultation for FREE, this helps to bridge the gap between your ideas, our service and the final decision to plan the shoot. This is vital in us understanding your business through and through and ensuring that the final result is perfect.

Do get in touch if you want to get on board with the latest trend in content marketing and let us showcase your business to the world via video.

For examples of our current work please see HERE


XA DIGITAL welcomes on board RICHARD BAGGULEY

Richard Bagguley is a very talented artist.

In 1987 he turned to mural work to complete over 450 commissions for private clients and interior designers in Europe and Asia. Richard is either commissioned direct or is engaged by interior designers and architects as part of a wider brief.

Commercial commissions have included clubs, shops and restaurants, and Richard’s work has been published in magazines and books.

We are in the process of building Richard a sparkling new website.


New year, new start, new website

It’s 2019, the start of a new year and time for a fresh start. In this internet driven time it is now more important than ever for your business to have a strong website.

A new website can transform your business and allow it to grow. Creating and growing your network is an important way to establish your business and to stand out from the crowd. Since the core of your online presence is your website, this is your chance to convert all those potential customers.

Here are 3 great reasons why you should get a new website in 2019:

1) If Your website isn’t mobile friendly
Browsing on the go is huge. From standing in a big queue in the post office to waiting for clients in-between meetings, we all use our phones on the go. It is predicted that on average, people around the world will spend 86 minutes a day using the internet on their phones, compared to 36 minutes on a desktop, this year.

Even if your current website is responsive and adjusts when viewed on a range of different devices, if it was created a couple of years back, chances are there are improvements that can be made now we know more about how users interact with responsive websites.

2) If Your website isn’t easy to navigate
If it isn’t easy to navigate around your website people simple skip to the next result in their Google search. Now it is about creating a user friendly experience. Clear menus and call to actions all make it easier for potential clients to look round your website, find the relevant information or product they were looking for and become a new customer than just a visitor.

3) If The content on your website isn’t relevant anymore
Content is one of the most important elements of your website and make converting customers easier. Pair up a fantastic design with great content and you’re on to a winning combination.

Older websites can often be difficult if not impossible to update yourself, however with new platforms you can update your website as and when you need to. A website that is updated with fresh and relevant information on a regular basis shows that your business is up to date and focused on what you do. A stagnant website rarely converts anyone. Fill your new website with case studies and updates to show potential clients that your business can help to solve their problems and make their life easier.

Get in touch with our web team today to see how we can help - 01293 852777.


OUR VIDEO SERVICES

We offer a tailored and quality driven video production service for a many different types of industries. We focus on the message behind a video, the design quality and how customers engage online with the video as content.

Some of our previous work includes hotels, restaurants, construction contractors, schools, retail outlets, products and airlines. every video is customised to fit your requirements, should that be:

  • 20 second social media videos
  • 1-3 minute business showcase
  • The complete package: 2 minute video showcase – 3 X 20 second videos for social media

View some examples here.


XA Digital welcomes on board Nutty Cacao

We are thrilled to welcome on board Nutty Cacao

We will be helping them with all things marketing!

Nutty Cacao is about expressing the nutty, silly side of life. life is all about balance and they want to show you that you don't have to miss out on the delicious treats that life has to offer - they have created delicious 100% natural peanut butter cups for your enjoyment.

Now available in Selfridges..


5 Reasons Why Ecommerce Is So Important For Your Business

From startups to small businesses right through to huge brands, there are a huge number of companies that can benefit from their own ecommerce website, where they can sell their own products or services. In todays competitive and convenience focused society, no longer do consumers want to venture to the high street in order to buy items, instead consumers want to shop from their own homes, making ecommerce a flexible solution for both businesses and buyers.

If you’re still on the fence about launching an ecommerce store then look no further, here’s the top 5 reasons ecommerce is so important for your business and just how you can benefit from moving online this year!

Can Broaden Your Brand
Ecommerce is an ideal way you can take your brand from a traditional brick and mortar store to an innovative, well loved brand. By offering great products 24 hours a day along with online customer service, blogs and social media, no longer is your business one singular store, with an online presence your business can be the home of your products and the general home of your business, allowing you to fully expand your product ranges without having to worry about moving locations.

It’s More Convenient
An online store is available all day, every day meaning your customers can visit your store at all times, no matter what their schedule might be. These days people don’t always have the time to physically go shopping, instead more and more people are choosing to shop online to find the items they want or need.

Increase Your Reach
Due to the internet’s accessibility, millions of people across the world can view your website at any time, meaning that for those looking to expand their businesses and reach out to a larger audience, you have many more opportunities to do so. Compare the amount of people you can reach through a website to the amount you can reach through a high street store or local advertising, there’s no reason you shouldn’t look at taking your business online if you’re looking to improve your reach.

Gives You Marketing Opportunities
Your website is one of the best marketing tools your business has, not only can the use of SEO when building your site lead to more chances of your business getting found in search engines, but a huge number of marketing techniques can also work alongside your website, including pay per click advertising, your social media marketing and your email marketing, all of which can include links back to your website.

Scalable
As your business grows it’s very likely you’ll want to grow your product range and your target audience, as well as develop your business for customer requirements and consumer demand. An ecommerce site let’s you scale your business accordingly.

Ecommerce offers business a whole range of opportunities, from marketing opportunities to increasing your products ranges to generating more sales and with an optimised and well developed website you can not only achieve these goals but also offer your customers a round the clock, convenient service, that can boost your business.

Are you looking for an ecommerce solution? Why not speak to our team to find out more? Give us a call on 01293 852777.


XA Digital welcomes on board TJ Lowery Sub-Contractors Ltd

We are thrilled to welcome on-board TJ Lowery Sub-Contractors Ltd.

TJ Lowery Sub-Contractors Ltd are a specialist company located in Basingstoke, Hampshire offering skilled craftsmen for carpentry, joinery as well as construction work.

They required a agency to redevelop & design their current website & manage their social media accounts.

Stay tuned for their new website launching soon!


The Importance of Great Social Media

Social media is quickly becoming one of the most important aspects of digital marketing, which provides incredible benefits that help reach millions of customers worldwide.  If you are not applying this profitable source, you are missing out a massive marketing opportunity - it makes it easy to spread the word about your product and overall mission as a company.

These are some key reasons why social media marketing is important for your business;

  • Social media is a good way for engaging and interacting customers
  • For an advertising strategy, social media marketing is arguably the most cost-effective way
  • Improved brand awareness
  • Improved brand loyalty
  • Increased website traffic - it actively helps to push customers from your social platform to your direct website
  • Enhanced SEO rankings

Here at XA Digital we are experts at social media advertising, content creation and even muck in with the customer service aspect of social media for your brand. See how we can help you today here.


What is digital marketing?

Nowadays you hear the phrase digital marketing being thrown around a lot. So what do we actually mean when we refer to digital marketing?

Simply put, digital marketing is the marketing of products or services using digital channels to reach consumers.

The key objective is to promote brands through various forms of digital media. Digital marketing extends beyond internet marketing to include channels that do not require the use of the internet.

Key areas of digital marketing that we specialise here at XA Digital are;

- Search Engine Optimisation (SEO)
- Pay Per Click Advertising (PPC)
- Public Relations (PR)
- Social Media Marketing
- Content Marketing
- Affiliate Marketing
- Viral Marketing

Get in touch to how we can assist you with your digital marketing here.


The importance of good web design.

One of the most important things for a brand is good web design. Web design can be the one thing that pushes you above or pulls you below your competition. Design matters, because it can reflect how you and your brand do business, and ultimately how your clients and potential customers see and feel about you.

This is particularly important when it comes to websites, which is essentially your online shop window. Make a bad impression, you lose a potential conversion. Make a good one, you gain a customer. Make a great impression, and you can potentially gain and keep a customer for life.

All of our web design projects are at XA Digital are completed with the utmost precision. Every single one of our web design projects have the below five crucial points;
1. Mobile responsiveness
2. Engaging content
3. Clear Navigation
4. Easy usability
5. Appealing Design
Let our team take care of your next web design project - click here to contact us.

XA Digital – Our 5 Year Anniversary.

Today marks our 5 year anniversary here at XA Digital.

It has been a truly fantastic 5 years and we continue to grow and thrive in our sector.

Our team has grown throughout the years & we could not be prouder of the work we produce.

Our clientele continues to diverse from high flying solicitors, worldwide drinks brands, global airlines to substantial pub groups.

We would love to assist you with your next project be it website design, branding, SEO, PPC or social media management & growth.

Get in touch today on - 01293 852777 or  hello@xadigital.com


Contact XA
XA DIGITAL LTD

Visit us: Unit 126, 3 Churchill Court,
Manor Royal,
Crawley, RH10 9LU
Call: 01293 85 2777
Email: hello@xadigital.com
Company No. 08558997
VAT No. 164 1850 13

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