looking for e-commerce experts? you’ve come to the right place!

Now more than ever it's so important to be able to sell your product or services online.

Are you looking for a partner to help you get the most out of your online business? From attracting more motivated traffic, increasing conversions or making the whole process more user friendly.

Speak to us about your online ambitions and see how we can help your business create an e-commerce website or app that is truly effective.

Call us today on 01293 852 777.


Don’t Quarantine Your Marketing!

As with any crisis, how a business responds is key. Are you calm and taking action, or panicked and paralyzed?

Two things people should not be doing right now: hoarding toilet paper and hoarding Gatwick Marketing Agency for Websites and Marketing budget!

How a business treats Gatwick Marketing Agency for Websites and Marketing can make or break them. The answer in these times is to not stop marketing. For many though, it may be a good idea to reallocate the existing Gatwick Marketing Agency for Websites and Marketing budget (like the budget for events) to different digital channels.

Here are 10 things businesses should consider when faced with the current situation or future situations like it.

1. Know search trends.

To be more relevant for short-term SEO and PPC campaigns, be aware of what’s being searched for now.

2. Create timely and relevant content.

What does your audience or consumer want to know from you right now? Take this opportunity to communicate and give branded, unique insights on the situation. Make sure you have a good mix of content that’s both “business as usual” and relevant to the crisis so that you don’t look tone-deaf.

3. Ramp up your digital content.

Consider setting up your business now to produce more digital content like podcasts and webinars in both the short and long term.

4. Shift offline to online or modify.

If you are a local business or retailer, you’re going to have to think long term. Is it possible to shift a portion of your business online or change your business model? Can you shift in-store experiences to virtual or in-store shopping to delivery? Our team are experts at e-commerce websites.

5. Optimize your content.

If you are creating content about the coronavirus or anything that’s trending, you want to ramp up your optimization efforts so that it can be found in the search results.

6. Use search marketing for branding and crisis communications.

Even if the sale of your products and services is slowing down, you can use search engine Gatwick Marketing Agency for Websites and Marketing for branding purposes. For example, ads could point to landing pages with key information on them.

7. Use search marketing for reputation management and trust.

Corona beer, for example, may need to do this based on people’s perception of its relation to the coronavirus. You also should monitor how online sentiment may be impacting your trust signals during this time.

8. Stay ahead of your competition.

If you pause your search Gatwick Marketing Agency for Websites and Marketing campaigns, and your competition doesn’t, who will be set up for success when this whole thing passes? Which brands will people follow through all of this — those that stay in contact, or those that shut down?

9. Remember that SEO is a long-term strategy.

Unless it’s critical, you should not divert your Gatwick Marketing Agency for Websites and Marketing budget. You should keep calm and carry on because Google’s algorithms are not taking a break during a crisis. In fact, this slower period may be just the opportunity you need to do the back-burner projects (such as new content creation or server improvements) that can position you for SEO wins down the road.

10. Don’t buy cheap marketing services.

When budgets are tight, the tendency might be to go with cheaper SEO or Gatwick Marketing Agency for Websites and Marketing programs or buy bundled Gatwick Marketing Agency for Websites and Marketing services instead of using experts that specialize. In times like these, companies cannot afford to implement anything less than expert Gatwick Marketing Agency for Websites and Marketing. After the dust settles, they will be dealing with another crisis: no rankings, no targeted traffic, and possibly Google penalties.

Our team are here to help - get in touch today hello@xadigital.com or call us on 01293 852777


A Helping Hand..

In light of these tough times we think it is key to really show support to our partners in business and offer a helping hand where required.  

Although we can imagine Gatwick Marketing Agency for Websites and Marketing, websites, social media & creative is an easy place to start to reduce costs, we do believe that this is the time to invest and stay connected to your audience and online consumer. If you step back, reduce this momentum and hide from the issue, it will only disable any attempt to bounce back once this passes us by. 

As a service industry we are committed to ensuring that we remain available and affordable in these difficult times. So we have brought in the follow actions to help New and Existing Clients: 

1. 60 Day Payment terms from this month. 
2. FREE hosting for new website builds for 12 months.
3. £120 Google Ad spend contribution for New Customers.

We believe that this will ensure our clients and businesses have the service & support that they need now. #weareXA


COVID-19

Here at XA DIGITAL we’re committed to providing an exceptional service to our clients while ensuring the health and wellbeing of our staff & clients.

Please note, that at time of writing we are aware of no suspected nor confirmed cases of COVID-19 amongst our team or anyone with whom they have come into contact.

  • We have made full provision for all our staff to work from home with full access to all necessary data and communication technologies.
  • Any scheduled face-to-face meetings will be replaced with video or conference calls where possible.

Now is a better time than any to ensure your online presence is strong. We are here to help. Get in touch with our team today on 01293 852777 or send us an email – hello@xadigital.com 


XA Digital welcome on board KAYA

Established in 2020, Kaya is an independent bar and café based in Horsham, West Sussex. Their aim is to be customer’s favourite place to retreat, refuel and revive by offering food and drink that is the perfect blend of nourishment and indulgence.

We are currently in the process of building their brand new website - stay tuned!


Froothie Goes LIVE!

Froothie contacted us here at XA Digital to completely rebrand their logo & create a new e-commerce site to sell their range of high end kitchen appliances.

The results so far have been incredible with over 50% growth in sales. Bernard the owner is thrilled!

You can view the site here.

Need help with your e-commerce site? Get in touch today on 01293 852777.


The Importance of Good Social Media

Why you need to be social in 2020

1. It Shows The World Who You Are. With social media, you have the opportunity to highlight all the best aspects of your business with one click. What information would be most useful for your potential and current clients to have easy access to? Don’t leave this vital question unanswered! We will work with this answer to create an epic social media campaign for your company. 

2. Target and Attract Your Audience. When it comes to the importance of social media, there are so many different purposes. Is your business trying to gain a general following or is there a specific audience that would value from learning about your services? It’s critical to figure out exactly who are you trying to reach. That way we can tailor your campaign to reach the desired consumer. With the advancements of social media, getting to reach and interact with your audience has never been easier. 

3. Embrace Diversity In Your Content. We will work towards diversifying your interactions by evaluating the best social media platform to share your messages on. Each business is different. Major platforms can reach thousands or millions of people; your next client might be one of them. 

4. Create a Plan We will work with you to translate your Gatwick Marketing Agency for Websites and Marketing goals into the online realm! After we have critically assessed your needs as well as what you are looking to do, we can create a specific plan that to put that into effect. 

5. Track Your Campaign Results We will put in masses of time & effort into planning and building your social media accounts, then we can measure the results with tracked metrics to your original goals.

We believe we are the best digital agency in West Sussex to work with you to create and implement your social media strategy. Our in-house graphic designers & photographers make creating social content for your brand a breeze!

📞 01293 852777
📧 hello@xadigital.com


New year, New Decade, New Website!

Why you need a new website in 2020!

The digital world has seen the rise and fall of many local and world-wide businesses who have either not followed the curve or ignored the great digital movement. We want to stop that. 

Has your business made this crucial step yet? To go mobile and go digital. If not, why not?

A new website can not only give you an excuse to re-launch your business but it also means that you can show it off more.

We all know that a business is hard to run at the best of times, but what if customers can't find you online or even know what your latest offerings are?

We can help you to not only build, but to maintain and utilise your website and Gatwick Marketing Agency for Websites and Marketing on and offline so that your business can speak louder than ever before.

Cost, we hear you say? Well at XA Digital our first thought when creating the business, was, how much can a business really afford to invest in their website and even more, Gatwick Marketing Agency for Websites and Marketing when there is so much you can do.

We came up with a plan, monthly costs that spread any larger cost over a time period of 12 months. Not only does it save you money but allows you to package up our services and save money on a bulk buy scheme which can only be a good thing for the momentum and effect of your Gatwick Marketing Agency for Websites and Marketing and online presence.

A strong digital platform gives you that sense of freedom, don't ignore it. Use it. Give us a call or email hello@xadigital.com and go from there.

We will guide you though the options and help you to see what is or what isn't worth your money or time.

📞 01293 852777
📧 hello@xadigital.com


Why you should invest in a website redesign.

If you’re on the fence about investing in a website redesign, we’ve compiled a list of  reasons it’s time to pull the trigger on a website redesign.

1. You Want to Create a Better User Experience

User experience (UX) is a newer discipline of design that’s become increasingly crucial in a website's success. It deals with the emotional experience a visitor has when navigating through your website and how it aligns with their intentions.

A site that is tough to navigate, has slow load times, or is unnecessarily complex can leave a bad taste in your visitor’s mouth and cost you valuable leads. In fact, 88% of online consumers are less likely to return to a site after a bad experience.

2. Your Website Just Doesn’t Work

Have you ever been to a site that was almost impossible to use? You wait forever for it to load only to be presented with broken links, outdated offers, and a layout that isn’t optimized for a modern day browser?

Not only is it frustrating, it makes you less likely to view that website as being reputable.

These issues may seem small, but they play a significant role in the overall effectiveness of your website.

Neglecting this for too long can have a significant impact on your traffic and lead gen efforts.

3. Your Current Website Isn’t Mobile Responsive

This should be a no-brainer. Living in today’s multi-screen culture, you need to make your website satisfies this behaviour. If your website isn’t mobile optimised, chances are you’ll miss out on valuable leads and even customers.

4. You Need to Re-align Your Website with Your Gatwick Marketing Agency for Websites and Marketing Goals

As your company grows and evolves it’s not uncommon for your sales and Gatwick Marketing Agency for Websites and Marketing goals to also evolve. Keeping your website aligned with those goals can be a tough task, but it’s an essential piece of digital Gatwick Marketing Agency for Websites and Marketing success.

Try reviewing your site quarterly to make sure it’s actually working towards your specific goals (i.e. increased traffic, leads, etc.). If not, it’s time to make some updates.  

5. You Want to Optimise the Buyer Journey on Your Website

Your website is a key player of your sales team. It works around the clock to create a positive impression for visitors and deliver current prospects the vital information they need.

A well-thought-out user journey takes into account your buyer’s journey and will keep them moving through your sales funnel.

6. Your Branding is Outdated

Similar to your Gatwick Marketing Agency for Websites and Marketing goals, your company’s branding needs to be consistent with your website.

If you’ve recently undergone a rebrand, you’ll want to update your site to reflect these changes.

When updating your site keep in mind a rebrand isn’t just about your logo or colors, it also includes the content and language used on your site.  You don’t want people to land on a page and think it doesn’t look or sound like it came from the same company.

Give us a call today on  01293 852777  or email us on hello@xadigital.com to see how we can help.


Why Mobile Responsive Design is Important

What is a responsive website?

A responsive website is when the layout has been changed based on the device it's being viewed on. It helps make your website will look great and function better across all devices including desktop, tablet and mobile.

Why is Responsive Design Important for your Business?

  • A responsive experience can increase sales and conversion
  • Reach more customers on a smaller device, i.e mobiles and tablets
  • Improved SEO - there's a SEO benefit for responsive websites
  • Better user experience
  • Increased mobile traffic

Get in touch today to see how we can help make your website responsive.


XA DIGITAL welcomes on board The Real Pie Company

We are thrilled to welcome on board The Real Pie Company.

The Real Pie Company are passionate about Pies. Every pie is hand crafted and ‘crammed to the crust’ with mouthwateringly tender chunks of meat encased in a hand finished puff pastry top and a short crust base. Real Pies for Real Pie lovers.

We will be helping them with their social media strategy & social media advertising. Stay tuned for the results!


Why Video is Key to any Campaign in 2019/20

Video production in 2019 has hit an all time high. Video on social media channels such as Instagram have become over 80% more effective which allows brands to engage, sell and attract through less than 30 seconds of film. This is why, we are rolling out a campaign to ensure businesses are following this trend before their competitors do.

Videos can be formatted in several ways; A short clip, a longer showreel, animation or GIF image. All of these formats have different and interesting results when used correctly online.

We help our clients understand video, the value and ROI, ultimate success of video and the helpfulness of video for websites, social media and sales.

We offer a consultation for FREE, this helps to bridge the gap between your ideas, our service and the final decision to plan the shoot. This is vital in us understanding your business through and through and ensuring that the final result is perfect.

Do get in touch if you want to get on board with the latest trend in content marketing and let us showcase your business to the world via video.

For examples of our current work please see HERE


XA DIGITAL welcomes on board RICHARD BAGGULEY

Richard Bagguley is a very talented artist.

In 1987 he turned to mural work to complete over 450 commissions for private clients and interior designers in Europe and Asia. Richard is either commissioned direct or is engaged by interior designers and architects as part of a wider brief.

Commercial commissions have included clubs, shops and restaurants, and Richard’s work has been published in magazines and books.

We are in the process of building Richard a sparkling new website.