A logo needs to be readable, versatile and memorable even before it leaves the drawing board. Or it’ll do no favours for a brand.
Logo design is about interpreting a brand through an iconic mark. It is a visual device that will serve as an instantly recognisable calling card for a business, and perhaps reflect the essence of the product or service in its make-up.
But before anything is put to paper or pixel, it’s important to consider where it will appear and who in the world will see it. Only once a thorough understanding is reached can the creative process truly begin.
As a leading logo design agency, we appreciate how important a logo is to the success of a brand, so we always do the right amount of consultation and research before we begin the logo design process.
Because a logo should define a brand, not prove how clever we are with fonts and felt tip pens.