Renovated Pub Launch
The XA team were set to work by the brewer Hall & Woodhouse to update and launch The Dragon Pub in West Sussex. Our brief was to create a striking & fun brand fitting the new ethos and quality of the renovated pub, creating all marketing materials and setting up social media channels, whilst getting the word out about the launch. The results: We created a strong logo which became the pub’s stamp on walls, aprons and even beer. We gained a large following online which meant that the launch had over 700 people attend with the pub being full for over a month from opening. The pub continues to do extremely well and have changed the local eating scene.