If you’re on the fence about investing in a website redesign, we’ve compiled a list of reasons it’s time to pull the trigger on a website redesign.
1. You Want to Create a Better User Experience
User experience (UX) is a newer discipline of design that’s become increasingly crucial in a website's success. It deals with the emotional experience a visitor has when navigating through your website and how it aligns with their intentions.
A site that is tough to navigate, has slow load times, or is unnecessarily complex can leave a bad taste in your visitor’s mouth and cost you valuable leads. In fact, 88% of online consumers are less likely to return to a site after a bad experience.
2. Your Website Just Doesn’t Work
Have you ever been to a site that was almost impossible to use? You wait forever for it to load only to be presented with broken links, outdated offers, and a layout that isn’t optimized for a modern day browser?
Not only is it frustrating, it makes you less likely to view that website as being reputable.
These issues may seem small, but they play a significant role in the overall effectiveness of your website.
Neglecting this for too long can have a significant impact on your traffic and lead gen efforts.
3. Your Current Website Isn’t Mobile Responsive
This should be a no-brainer. Living in today’s multi-screen culture, you need to make your website satisfies this behaviour. If your website isn’t mobile optimised, chances are you’ll miss out on valuable leads and even customers.
4. You Need to Re-align Your Website with Your Marketing Goals
As your company grows and evolves it’s not uncommon for your sales and marketing goals to also evolve. Keeping your website aligned with those goals can be a tough task, but it’s an essential piece of digital marketing success.
Try reviewing your site quarterly to make sure it’s actually working towards your specific goals (i.e. increased traffic, leads, etc.). If not, it’s time to make some updates.
5. You Want to Optimise the Buyer Journey on Your Website
Your website is a key player of your sales team. It works around the clock to create a positive impression for visitors and deliver current prospects the vital information they need.
A well-thought-out user journey takes into account your buyer’s journey and will keep them moving through your sales funnel.
6. Your Branding is Outdated
Similar to your marketing goals, your company’s branding needs to be consistent with your website.
If you’ve recently undergone a rebrand, you’ll want to update your site to reflect these changes.
When updating your site keep in mind a rebrand isn’t just about your logo or colors, it also includes the content and language used on your site. You don’t want people to land on a page and think it doesn’t look or sound like it came from the same company.
Give us a call today on 01293 852777 or email us on firstname.lastname@example.org to see how we can help.